Sam Fischer

CEO & Managing Director, Treasury Wine Estates

CEOBeveragesVIC

Sam Fischer is the Chief Executive Officer and Managing Director of Treasury Wine Estates, the ASX-listed global wine company behind brands such as Penfolds, commencing in October 2025 and succeeding Tim Ford. He brings around 30 years of global consumer goods leadership, including as CEO of Lion and as a member of Diageo's global executive committee.

Fast facts

Role	CEO & Managing Director
Company	Treasury Wine Estates ASX:TWE
Sector	Beverages / Consumer Staples
Headquarters	VIC
In role since	2025
Education	Studied at the University of South Australia.

Background

Succeeded Tim Ford as CEO of Treasury Wine Estates in the second half of 2025; former CEO of Lion and former Diageo regional president.

Career timeline

2018Became President, Asia Pacific and Global Travel at Diageo and a member of its global executive committee
2025Commenced as CEO and Managing Director of Treasury Wine Estates in October

Notable

Joined Treasury Wine Estates from Lion Group, where he was Chief Executive Officer
Spent 15 years at Diageo, including as President, Asia Pacific and Global Travel
Earlier spent 15 years at Colgate-Palmolive in senior commercial roles across Europe and Asia

Frequently asked questions

When did Sam Fischer become CEO of Treasury Wine Estates?

He commenced as CEO and Managing Director of Treasury Wine Estates in October 2025, succeeding Tim Ford.

What company did Sam Fischer lead before Treasury Wine Estates?

He was CEO of Lion Group, and before that a senior executive at Diageo.

Public profiles

https://www.tweglobal.com/about/executive-leadership-team

Sources

Last verified 2026-07-13. Professionally-public, sourced information only.