Jayne Hrdlicka

CEO & Managing Director (from Jan 2026), Endeavour Group

CEORetailNSW

Jayne Hrdlicka is an American-Australian business executive who became CEO and Managing Director of Endeavour Group, the Australian drinks and hospitality company, in January 2026. A former Bain & Company senior partner, she has previously led Virgin Australia, The a2 Milk Company and Jetstar Group.

Fast facts

Role	CEO & Managing Director (from Jan 2026)
Company	Endeavour Group ASX:EDV
Sector	Retail / Liquor & Hospitality
Headquarters	NSW
In role since	2026
Education	MBA from the Tuck School of Business at Dartmouth College.

Background

Started as Endeavour Group CEO in January 2026; former CEO of Virgin Australia, The a2 Milk Company, Jetstar Group; former Bain & Company partner.

Career timeline

2012Appointed Group CEO of Jetstar, a role held until 2017
2018Became Managing Director and CEO of The a2 Milk Company
2020Became CEO and Managing Director of Virgin Australia, leading it out of administration
2026Commenced as CEO and Managing Director of Endeavour Group in January

Notable

Began her career at Bain & Company, rising to senior partner
Led Virgin Australia out of administration during the COVID-19 pandemic
Was chairman and Board President of Tennis Australia from 2017 to 2025
Was a non-executive director of Woolworths Group between 2010 and 2016

Frequently asked questions

When did Jayne Hrdlicka become CEO of Endeavour Group?

She commenced as CEO and Managing Director of Endeavour Group in January 2026.

What companies did Jayne Hrdlicka lead before Endeavour Group?

She led Virgin Australia, The a2 Milk Company and Jetstar Group.

Public profiles

https://en.wikipedia.org/wiki/Jayne_Hrdlicka

Sources

Last verified 2026-07-13. Professionally-public, sourced information only.