Amanda Bardwell
CEO & Managing Director, Woolworths Group
Amanda Bardwell is an Australian retail executive who became CEO and Managing Director of Woolworths Group in September 2024, the first woman to lead the company in more than a century. She joined Woolworths in 2001 and built the group's digital arm WooliesX before taking the top job, succeeding Brad Banducci.
Fast facts
| Role | CEO & Managing Director |
|---|---|
| Company | Woolworths Group ASX:WOW |
| Sector | Retail / Consumer Staples |
| Headquarters | NSW |
| In role since | 2024 |
| Education | Bachelor of Business (Marketing), Queensland University of Technology; Master of Business Administration, University of New South Wales; Chief Executive Women Scholarship to INSEAD. |
Background
Appointed Group CEO in September 2024, succeeding Brad Banducci; previously led WooliesX (digital, e-commerce and loyalty); 20+ years at Woolworths.
Career timeline
- 2001Joined Woolworths, working across supermarket and liquor divisions
- 2017Appointed Managing Director of WooliesX, leading digital, e-commerce, loyalty and fintech
- 2024Became Group CEO and Managing Director of Woolworths Group in September, succeeding Brad Banducci
Notable
- First woman to lead Woolworths Group as CEO in more than a century.
- Has spent her entire career in retail, largely at Woolworths.
- Led WooliesX from a start-up to a business reported at around $8 billion over roughly seven years.
- Held roles across omnichannel retailing, e-commerce, marketing, buying and private label.
- Awarded a Chief Executive Women Scholarship to study at INSEAD.
Frequently asked questions
Who is the CEO of Woolworths Group?
Amanda Bardwell has been CEO and Managing Director of Woolworths Group since September 2024.
Is Amanda Bardwell Woolworths' first female CEO?
Yes. She is the first woman to lead Woolworths Group in more than a century.
What did Amanda Bardwell do before becoming CEO?
She was Managing Director of WooliesX, Woolworths' digital, e-commerce and loyalty business.
Whom did Amanda Bardwell succeed?
She succeeded Brad Banducci as Group CEO.
Public profiles
Sources
- https://www.woolworthsgroup.com.au/au/en/who-we-are/our-leadership-team/management-board.html
- https://en.wikipedia.org/wiki/Woolworths_Group_(Australia)
- https://www.woolworthsgroup.com.au/au/en/who-we-are/our-leadership-team/management-board/amanda-bardwell.html
- https://www.businessnews.com.au/Person/Amanda-Bardwell
Last verified 2026-07-13. Professionally-public, sourced information only.